Every search action starts with someone being curious. Curious about doing something, having something or being something special.
This curiosity manifests in questions that happen throughout the sales process.
Does a solution exist for me? What are others saying? How can I buy it?
These questions inevitably result in people searching for answers. But today, the quest for answers happens everywhere in the digital world: search results, websites, apps, social.
The magic happens when the customer discovers an answer in your story. The trick
is creating stories that are relevant, build credibility, entertaining and inspire action.