PACIFIC won an American Advertising Award (ADDY)!
PACIFIC won the award for the “Out-of-Home Poster Campaign” for LiquidSpace, a global network of office spaces. The campaign concept, “Big Ideas Need a Place to Meet Each Other” illustrates that coworking spaces, in addition to being affordable offices for startups and small businesses, also provide the opportunity to meet new people, exchange knowledge, and even start great business deals.
“We are thrilled to be recognized for our creative concepts and illustrative storytelling,” said George Stein, Creative Director at PACIFIC. “This big win represents the hard work of the design team and validates our agency’s approach of blending search marketing with delightful and non-boring advertising campaigns.”
Nico Cortinove led the art direction to illustrate coworking spaces as the environment where iconic business minds behind today’s top tech companies have the chance to connect with future partners and produce big, successful ideas. PACIFIC worked to present LiquidSpace venues as more than tables to work on — they offer a creative, social environment that helps entrepreneurs take their business to the next level.
PACIFIC accepted its award at the 2016 San Diego American Advertising Awards Gala, held on Friday, March 4, 2016 at the Kona Kai Resort and Spa.
SDX, the San Diego chapter of the American Advertising Federation, presented 122 San Diego American Advertising Awards for excellence in 41 advertising, digital, and graphic design categories, culled from more than 335 entries. The American Advertising Awards is the advertising industry’s largest competition. Its mission is to recognize and reward the creative spirit of excellence in the art of advertising.