Product Manager

Do you march to the beat of MarTech’s manifesto? Are you enthusiastic about the latest technology, and maybe a little nerdy? PACIFIC is looking for a product manager to lead our marketing technology portfolio.

We’re seeking a talented marketing technology product advocate, who is entrepreneurially minded and has a good understanding of the martech landscape. You’ll join the team with experience being the “go-to” resource for mar-tech product positioning and strategic direction. As a Digital Marketing Technology Product Manager, you navigate the intersection between location intelligence, search, social, content, paid, and all digital media to drive more meaningful relationships with customers. Additionally, you know how to balance our business needs against martech features that drive efficient operations and deeper insights through data. Ultimately, you’ll bring insights to the table and lead new product strategies. In short, you’re the kind of person who delivers solutions that fulfill market needs, and help both our internal agency stakeholders and client stakeholders become more efficient and cultivate deeper customer insights through our marketing technology platform.

WHAT YOU’LL DO

Along with the Product Development team, you’ll be managing and supporting PACIFIC’s marketing technology platform, acting as the product trailblazer and seeking to fulfill market and user needs within PACIFIC. Some of your daily responsibilities will include:

Research and Analysis

  • Research and analyze market conditions
  • Identify key competitor and consumer trends
  • Articulate market requirements and opportunities
  • Identify opportunities for product innovation and product enhancements
  • Apply research findings in planning product development
  • Curate specific examples for go-to-market strategies for marketing technology platforms

Product Planning and Management

  • Determine product specifications
  • Define the long-term objectives of the product and create product road map
  • Prepare product documents, including Market Requirement Documents and product use cases to drive product activity
  • Develop pricing strategies and product policies
  • Determine product packaging solutions
  • Work in collaboration with Product Development
  • Work closely with UX/UI, Analytics, and other cross-functional teams to deliver the best experience for our users
  • Manage projects and communicate across disciplines

Customer and End-User Support

  • Manage product-related support, feedback and inquiries from users
  • Coordinate market research to track customer and end-user feedback
  • Monitor product usage and adoption
  • Use market feedback and customer roundtables to inform product refinements and new features

YOUR BACKGROUND

  • Bachelor’s degree or equivalent
  • 5+ years of product management experience
  • Quantitative and business analysis skills
  • Knowledge of digital marketing principles and practices, specifically with performance marketing such as SEO, PPC, social, content marketing, creative development, and web analytics
  • Knowledge of business and management principles and practices
  • Proficient in relevant software applications
  • Experience with Agile principles
  • Project management skills are a plus
  • Experience with geographic information systems (GIS), geo-enabled apps, spatial analytics, or similar geospatial technology are a plus, but not required
  • Experience with Esri ArcGIS, Pitney Bowes, or Carto are a plus, but not required

 Key Competencies

  • Strong communication skills
  • Problem analysis and solving skills
  • Strategic thinking/planning
  • Organizational and planning skills
  • Judgment and decision-making skills
  • Attention to detail
  • Negotiation skills
  • Creativity
  • Customer orientation
  • Ability to clearly present complex technical topics to intermediate-level audiences

  To apply, simply email your resume and salary requirements to awesomejobs@meetpacific.com with the subject line: "To save time let's just assume I'm right."

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